2023, Vol. 10, No. s1. - go to content...

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DOI: 10.15862/08FAOR123 (https://doi.org/10.15862/08FAOR123)

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Kalinin D.M., Drobyshev I.R. The use of graph analysis in building a company’s marketing and investment strategy on the example of «Aiteco». Russian journal of resources, conservation and recycling. 2023; 10(s1). Available at: https://resources.today/PDF/08FAOR123.pdf (in Russian). DOI: 10.15862/08FAOR123

The use of graph analysis in building a company’s marketing and investment strategy on the example of «Aiteco»

Kalinin Daniil Mikhailovich
Financial University under the Government of the Russian Federation, Moscow, Russia
E-mail: dmkalini@mail.ru

Drobyshev Ilya Ruslanovich
Financial University under the Government of the Russian Federation, Moscow, Russia
E-mail: Drobushev111@mail.ru

Academic adviser: Prasolov Valeriy Ivanovich
Financial University under the Government of the Russian Federation, Moscow, Russia
E-mail: VIPrasolov@fa.ru

Abstract. The analysis of the constructed graph for Aiteko showed that the company has more than a dozen partners of the first order, also distinguishing partners by category. The analysis showed that the company has access to large European and Asian developers, as well as intra-channel intersections. It seems possible to analyze the state participants of interaction only through the channels of public procurement, which limits the possibilities of research and displays only unidirectional relationships. A social network is a structure in which the nodes are a set of social actors connected to each other by various types of relationships. Due to the complexity of the actors and the relationships between them, social networks are always represented as a weighted, labeled and directed graph. Social network analysis is a set of methods for identifying and measuring the magnitude of pressure. Social network analysis also focuses on visualization methods for studying the structure of networks. It has gained a significant following in many fields of application. To maintain the integrity of each relationship cluster, an entity can be plotted multiple times in multiple relationship clusters. But each entity appears in each relationship cluster only once. To see each relationship cluster that an object is a part of, select the object by clicking that node. The interior of the selected entity node turns blue at each relationship cluster that the entity is a part of. If the entity is a node entity, the indicator. At the stage of data collection, websites, regulatory documents of companies and the media were analyzed, software products were used for visualization at some stages, and at the stage of analysis, models of strategies of first-level companies were determined by the type of interaction with each other.

Keywords: business analytics; corporate governance; Marketing communications; sustainable development; math modeling; investment strategy; graphs; graph analysis; analysis of social networks

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