2025, Vol. 12, No. 4. - go to content...

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DOI: 10.15862/05NZOR425 (https://doi.org/10.15862/05NZOR425)

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Minkin A.V., Khuziakhmetov I.E. Development of the Trip Russia mobile app as a tool for increasing environmental responsibility in the field of domestic tourism. Russian journal of resources, conservation and recycling. 2025; 12(4). Available at: https://resources.today/PDF/05NZOR425.pdf (in Russian). DOI: 10.15862/05NZOR425

Development of the Trip Russia mobile app as a tool for increasing environmental responsibility in the field of domestic tourism

Minkin Aleksander Vladimirovich
Kazan (Volga Region) Federal University, Elabuga, Russia
E-mail: avminkin@yandex.ru
ORCID: https://orcid.org/0000-0002-8890-8974
RSCI: https://elibrary.ru/author_profile.asp?id=158512
SCOPUS: https://www.scopus.com/authid/detail.url?authorId=6602557065

Khuziakhmetov Insaf Emilevich
Kazan (Volga Region) Federal University. Elabuga, Russia
E-mail: parnisha2022@gmail.com
ORCID: https://orcid.org/0009-0002-5384-500X

Abstract. The authors present a study on the development and evaluation of the Trip Russia mobile app as a tool for increasing environmental responsibility in the field of domestic tourism. The relevance of the study is due to the growing anthropogenic pressure on natural areas caused by increased tourist traffic and the generation of solid municipal waste, while traditional approaches to waste management are often ineffective. The study used a combination of methods, including
agent-based modeling in the NetLogo environment to create a digital twin of a recreational area and A/B testing of the app’s interface to evaluate the impact of different design elements on user engagement. Modeling with 10 thousand virtual agents allowed us to compare scenarios with and without the application. The results showed that the implementation of the Trip Russia app, with an 80 % coverage rate, led to a 61 % reduction in unauthorized waste disposal, an 86 % increase in the likelihood of using separate collection containers, and a 26 % reduction in the average distance to a container. A/B testing revealed that an improved interface with instant visual rewards increased user engagement in replenishing the sustainability card by 42 % and increased retention by 22 %. The interpretation of the results confirms that the combination of smart navigation and gamification creates a synergistic effect, reducing physical and cognitive barriers to environmentally responsible behavior. The study concluded that the application is highly effective as a behavioral intervention tool that not only reduces environmental damage but also saves budget funds for cleaning up territories.

Keywords: sustainable tourism; waste management; mobile app; environmental education; gamification; conscious consumption; digitalization

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