2022, Vol. 9, No. 4. - go to content...

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DOI: 10.15862/40ECOR422 (https://doi.org/10.15862/40ECOR422)

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Ognev I.O. Key features of the development of measures to create and increase the competitiveness of a football club. Russian journal of resources, conservation and recycling. 2022; 9(4). Available at: https://resources.today/PDF/40ECOR422.pdf (in Russian). DOI: 10.15862/40ECOR422

Key features of the development of measures to create and increase the competitiveness of a football club

Ognev Ivan Olegovich
Financial University under the Government of the Russian Federation, Moscow, Russia
E-mail: Ivan.Ognev-ne@yandex.ru

Academic adviser: Akhmetov Minnegaley Gizyatovich
Financial University under the Government of the Russian Federation, Moscow, Russia
E-mail: mgahmetov@fa.ru

Abstract. In this article, the author develops a business plan for a football club. To achieve this goal, the author analyzes the role of football in the modern world. According to the author, the opening of a football club can have a positive impact not only on the development of sports, but also on the interest of young people in football. In addition, the article examines the state of the sports market and analyzes the external environment. The author highlights a list of consistent actions that must be carried out for the successful development of a football club. Also, special attention is paid to the legal aspects of creating a club, in particular, its registration and preparation of the necessary documentation. An equally important aspect, according to the author, is the choice of a football structure in which the club’s players will participate. The duration of the project is on average about a year. The article defines a number of goals that the club must achieve over this period of time. Further, the author studies in detail the issue of choosing the playing field. They study different options and select the most optimal one for a club that is just starting its activity. Then the article provides fairly detailed calculations of the costs required to implement the project. In particular, the author calculates the amount of initial investment required for the implementation of the project, the cost of tickets for the match, sales volumes, and material costs are calculated. In addition, the author pays attention to the issue of staff selection: its number, wages. Separately, the author considers the costs of the club and the expected income. Based on the above calculations, the author formulates conclusions regarding the effectiveness of the football club.

Keywords: business plan; business strategies; accounting; external environment; investments; management; project implementation; sports market; football club; economics; efficient operation

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