2025, Vol. 12, No. 1. - go to content...

Permanent address of this page - https://resources.today/en/01nzor125.html

Метаданные этой статьи так же доступны на русском языке

DOI: 10.15862/01NZOR125 (https://doi.org/10.15862/01NZOR125)

Full article in PDF format (file size: 1 MB)

For citation:

Mironova Yu.N. The use of information technology in the promotion of the tourist destination of the region. Russian journal of resources, conservation and recycling. 2025; 12(1). Available at: https://resources.today/PDF/01NZOR125.pdf (in Russian). DOI: 10.15862/01NZOR125

The use of information technology in the promotion of the tourist destination of the region

Mironova Yuliya Nikolaevna
Kazan (Volga Region) Federal University, Elabuga, Russia
E-mail: mironovajn@mail.ru
ORCID: https://orcid.org/0000-0001-8769-767X
RSCI: https://elibrary.ru/author_profile.asp?id=384800

Abstract. The author presents a study of the use of information technology in tourism activities using the example of the tourist sites of the city of Elabuga. Information resources play an important role in the organization of tourism activities. Modern information technologies can be used in the organization and promotion of tourist activity. Geoinformation systems and telecommunication technologies play an important role here. This problem is solved in many regions in similar ways: tourist geoportals are used, as well as sites offering information about the region of interest to tourists. With the help of information technology, you can choose a place for a route, plot a route, estimate its approximate duration and cost. These aspects were considered using the example of the development of the tourist infrastructure of the city of Elabuga. Elabuga has a well-developed tourism industry. It continues to evolve at the present time. Information support for tourism is offered on the Elabuga State Historical, Architectural and Art Museum-Reserve website. This site contains information about museum and exhibition facilities, tourism, events that may interest visitors to the sites, and other information. In addition, another tourist resource was considered — an interactive online guide to Elabuga. An interactive online guide to Elabuga has been created. This website was created for Elabuga residents and visitors who are interested in its history and culture. It helps to navigate the objects of the Elabuga city destination. Thus, we can note that the use of the latest information technologies in tourism makes it possible to create and improve new information products that promote a tourist destination.

Keywords: destination; geographic information system; tourism; resources; geoportal; transport; business; attractions

Download article in PDF format