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DOI: 10.15862/36ECOR425 (https://doi.org/10.15862/36ECOR425)

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Chernykh V.A. The role of logistics in promoting tourism products on the domestic market using artificial intelligence and chatbots in the online environment. Russian journal of resources, conservation and recycling. 2025; 12(4). Available at: https://resources.today/PDF/36ECOR425.pdf (in Russian). DOI: 10.15862/36ECOR425

The role of logistics in promoting tourism products on the domestic market using artificial intelligence and chatbots in the online environment

Chernykh Vladislav Aleksandrovich
Financial University under the Government of the Russian Federation, Moscow, Russia
National Association of Economic Security Experts, Moscow, Russia
E-mail: vlad_chernykh5519424@bk.ru

Abstract. The rapid development of digital tools and increasing competition between regions to attract domestic tourism are highlighting the need to rethink the role of logistics mechanisms in the development, promotion, and delivery of tourism products to the end consumer. This study examines the logistics processes and tools that facilitate the promotion of tourism products on the domestic market of the Russian Federation using artificial intelligence and chatbots in the online environment. This study utilizes methods of systemic analysis of scientific literature, comparative analysis of conceptual approaches to logistics in the tourism industry, and content analysis of regulatory legal acts governing tourism activities and the development of artificial intelligence technologies in Russia. The theoretical analysis allowed us to systematize the evolution of scientific understanding of tourism logistics, from the transport and warehouse paradigm to the concept of service flow management integrated with digital communication channels. Key findings of the study demonstrate that artificial intelligence technologies, including intelligent chatbots, serve as a logistics interface between tourism product producers and consumers, optimizing information, service, and financial flows throughout the tourism service delivery chain. The study’s novelty lies in the substantiation of the concept of «digital tourism service logistics», which integrates artificial intelligence tools into the logistics support system for promoting tourism products in the domestic market. The practical significance of the study lies in the potential use of its results in developing regional strategies for digital promotion of tourism products, as well as in improving logistical mechanisms for interacting with consumers as part of the implementation of the national project «Tourism and Hospitality» for the period 2025–2030.

Keywords: tourism logistics; tourism product; tourism product promotion; domestic tourism; artificial intelligence; chatbots; digital logistics; service flows; regional economy

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